Today was the launch of Green.tv, the first "broadband TV channel" on environmental issues. Sponsored by the UN Environment Programme and a host of other sponsors, the site will carry films from around the world produced by non-governmental organizations (NGOs), community filmmakers, public sector bodies and companies with a firm interest in protecting the environment.
On launch, Green.tv will show films from numerous environmental and other
organizations, including UNEP, Friends of the Earth UK, Greenpeace
International, the World Conservation Union-IUCN, Stop Climate Chaos, Barclays,
Water Aid, and the European Environment Agency.
The channel will offer both streaming videos on the web, as well as video podcasts that you can download to your iPod or other portable media player. They have their content divided into air, water, land, technology, climate change, people and species.
It's good to see a UN agency recognizing the value of utilizing information communications technologies to get out the word on their work and mission. And kudos to the sponsors for creating a channel for insightful content on the net. I really don't have to see anymore viral videos of young people doing stupid things to themselves.
Now we'll have to see if Green.tv draws an audience. So far, there seem to be a large number of downloads and subscriptions on the Apple iTunes Store. Let's hope the momentum keeps going.