"THIS.... IS ... SECOND LIFE!" Cool virtual promotion for "300"

(Sorry, that joke is already old.) I'm eagerly anticipating seeing "300" tomorrow at my local IMAX with my geeky friends. To prepare, I headed over to the fun SL build (teleport SLURL) created in conjunction with the film, which was a nice way to wet my appetite for the swords and sandals epic. 

After the jump, check out some pics of the Second Life homage to "300"...

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Addendum 3/20: Dannyboy Lightfoot clarifies for me that the project was undertaken by Picture Production Company for Warner Brothers. Thanks, Danny!

Created under the auspices of the Picture Production Company by Liam Kanno with costumes by sachi Vixen and Damen Gorilla, the "300" promotional build has a lot of fun things to play with.  To get in the spirit of things, you have to kip yourself out in the most fashionable Spartan attire.  There's a frilly gown and jewelry for the girls, but everyone is going to go for the armor and spears of course.  (The leather thong is a bit tight, and tends to chafe, I have to say. But the sandals are surprisingly comfy.)

You can check out a village scene that is, well, very spartan. It does come with a nice pit that you can plunge down just like the guy in the trailer.

There's also a theater where you can watch the trailer over and over again, just like I did.

There are huge images of art from the movie organized on one platform, which were really cool to check out.

And if that's not enough imagery, you can also get a free copy of the SL version of "The Art of 300," which looks pretty sweet.

All-in-all, totally worth a visit for the comic fanboys and girls out there.

Apparently there was an in-world press conference a few days ago that some lucky few got to attend. Live, answering questions about the movie were Frank Miller, author of 300 and executive producer of 300, Gerard Butler, Lena Headey and Rodrigo Santoro, stars of the movie, plus Zack Snyder the director.

Comments

[Pablo Andalso]

The architecture student in me is drooling over the unprecedented accuracy of the Doric columns. Of course, they still aren't fluted, but neither are the ones in the movie. This is Sparta, after all, not Athens.

[Liam Kanno]

Cool. I'm so happy that thousands had a chance to experience the Silverscreen sim. Dannyboy Lightfoot and his team over at the Picture Production Company did an amazing job pulling together a major event like this, and I am very pleased they had the confidence in the V3 Group to build the Silverscreen sim and reform it for the Warner Brothers 300 Movie Junket. I think it really shows how useful Second Life can be in terms of distributing environments in a new way to an audience.