Haagen-dazs, purveyor some fine fine ice cream, are sponsoring "Help the Honeybees" a campaign to raise awareness and funds for research into the problem of honey bee populations dying out around the world. According to the site "over the last three years more than one in three honey bee colonies has died nationwide, posing a serious risk to our natural food supply." It's a truly alarming issue that affects the entire food chain, including us.
This campaign alone is noteworthy and admirable. But even cooler is this silly, well-produced hip-hop dance video to draw attention to the issue. The combination of krump, break, and irish step dance -- all in those ridiculous outfits -- is too wonderful for words.
Thank you, Haagen-dazs. I'm going to have have one of your delicious ice cream bars in your honor. Save the bees!
Hat tip to my buddy Effervescent for the link.